Niche Players: sites with both lower-traffic-share and slower-than-average online market growth.Įstablished Players: sites with a relatively large online market share but lower traffic growth rate.įurther along, make sure to check the companies’ traffic sources and be aware of the one that drives the most traffic. Leaders: sites that have both the volume and the traffic growth dynamics. Game-Changers: sites that are getting big visitor spikes within a short timeframe yet overall have a lower traffic share. The Growth Quadrat widget places your competitors within four categories: The tool automatically gathers the top market players within your industry, showing their traffic, aka online market, share while also reflecting their QoQ, or YoY growth/decline dynamics :
In a quest for competitive market analysis, we simply took the biggest-on-the-market food delivery brand, Domino’s, and entered it into Market Explorer. Whether it correlates with offline popularity or not, take this company’s website as a benchmark and build your campaigns with an understanding of their successful and unsuccessful activities. Identify the one with the highest traffic volume in the last 12 months note whether they showed exponential or stable growth over the year and if they had any decreases over the period. If you only judge your competitors by brand awareness, estimated market share, or frequency of PR appearances, you may be missing the competitor who has the best reach and traffic.Ī better strategy to find a legitimate digital benchmark is to check out the top 5 competitors that are neck and neck with you. When planning a marketing campaign, you may be looking at your company’s main rival for insights and strategies, but are you looking at everything you should?
Competitive Insight #2: What Hidden Seasonal Trends Might You Overlook?.
Competitive Insight #1: Who is Really Leading the Market?.
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